Sparrow’s Gourmet Snacks Flagship Store
Haddonfield, New Jersey
Branding Concept
Coop Forge Mobile had the pleasure of working with the Sparrow’s family first on their award-winning Reading Terminal Market stall, and soon after we helped them open their new Sparrow’s Gourmet Snacks flagship store in the heart of Haddonfield, New Jersey. Similar to the Reading Terminal store, Sparrow’s new storefront in Haddonfield is primarily a reflection of their family values, passion, and dedication to providing high-quality snacks for all occasions. We were honored to collaborate with the Sparrow’s family on both projects and create custom designs and layouts that showcase their brand identity, products, and story.
From the ~40-foot shelving along the wall, to the eye-catching exterior signage, every detail of the store was carefully crafted to create a warm and inviting atmosphere for customers and employees alike. From the subtle details like intricate brass fasteners, to larger details like a custom metal branded range hood cover, the entire store is a feast for the eyes as well as the stomach.
While the Sparrow’s family succeeds in becoming one of Haddonfield’s favorite shops, with their positive imprint on the community already noticeable, their store is more than just a place to buy snacks - it is a destination where customers can experience the Sparrow’s vision in a carefully curated space. If you’re in the area, be sure to swing by for some gourmet snacks, be sure to check out some CFM’s items while there, and as always, Snack with love.
Highlights
Laser-cut, hand-formed, powder-coated signage, featuring Sparrow’s branding and chevron parameter panels
Brass chevron laser cut parking lot cover panels across whole north-facing patio
Custom brass and charcoal shelving, featuring Sparrow’s “S” branding laser cut into top supports
Custom front desk with stand-off signage
Full metal oven/range hood wrap, with laser cut Sparrow's branding and brass and charcoal finishes
Integrated logos and brand references throughout the space