AM Realty

Haddonfield, New Jersey

Branding Concept

When AM Realty Advisors asked Benita Cooper Design to design their new headquarters, they also looked to Coop Forge Mobile to rebrand their growing business to better articulate who they are: a family business serving other families and delivering a luxury boutique experience. The result is a bold yet friendly look and feel that welcomes the community in and activates a previously neglected corner on Haddonfield's main street. Through the storefront window, the exterior corner sign relates to the communal table and beverage station inside through unique details and subtle logo references. Then, past a dramatic interior window wall, the communal table continues the dialogue with the staff desks further inside.

Highlights

• Keyhole details: at acommunal table and staff desks

• Bracket details: at a communal table, sign, and beverage station

• Brand monogram: at a communal table

• Key-shaped legs: at a communal table, inspired by brand logo